"Products are made in the factory, but brands are created in the mind." —
Walter Landor: Legendary branding and design pioneer.
What I can do for your company ...
I have listed my services below in a convenient menu-style format.
Marketing strategy
– write the marketing plan, including a SWOT analysis (strengths, weaknesses, opportunities, threats) of your organization and your competitors
Advertising
– write the creative strategy including a positioning statement, write the ad copy, direct the creative concept and send the ad material to the media for electronic advertising as well as print or broadcast
- create a media plan, negotiate ad rates with the publishers’ reps, execute insertion orders as they become due and negotiate value-added programs
- create a database program for qualifying sales leads
- create a database marketing program as a “buy or die” follow up program for sales
Web site
– write SEO strategy (search engine optimization)
- update search words
- monitor web site traffic
- execute social media
Public Relations (external)
– write product press releases - create a list of editors for which to send releases
- write articles for the media to enhance your credibility
- write newsletters to send to your customers
- write speeches for presentations
- create Power Point Presentations
- write video scripts
- host press conferences
- add links to web site
Public Relations (internal)
– write internal newsletters
- write internal motivational programs
- write employee surveys for CI (continuous improvement)
Research
– write questionnaires for brand awareness studies, tabulate results
- write questionnaires for customer satisfaction surveys, tabulate results
- write questionnaires for employee surveys, tabulate results
- write questions for and moderate focus groups, write report
Event marketing
– plan and host press conferences
- plan and MC sales meetings
- plan and MC golf tournaments
- qualify visitors at trade shows
H O M E